1.1
1.According to the successful salesperson Summer, what are the principles we should follow in business writing? 答案：politeness clear correct concise
A、politeness
B、correct
C、clear
D、concise
2.Most students agree that business writing is an important part to future career. 答案：√
1.2
1.The letterhead helps to form the impression of the writer’s firm, usually containing all or some of the following elements: the company’s name and address, postcode, telephone number, fax number, e-mail address, even web address, and etc. 答案：√
2.It is usually to show the date in the order of day/month/year (American practice), or month/day/year (British practice). 答案：×
3.Even if the receiver is known to the writer personally, a formal greeting such as “Dear Sir(s)” or “Dear Madam(s)” is used.答案：错误
4.There are “Your ref” and “Our ref”, which are codes assigned to the letter by the recipient and sender of the letter. 答案：正确
5.The inside address contains full postal address and post code only.
6.The salutation is a greeting to the recipient. It varies according to the context. However, there is no need to match it with the complimentary close. 答案：错误
7.The subject line states the gist of what the letter is about. The short form “Re.” may precede the phrase that carries the subject matter. 答案：正确
8.The enclosure indicates materials or documents enclosed. The short form “Encs” is often used when there is one item enclosed. 答案：错误
9.If the sender of the letter does not wish the recipient to know that other people are receiving copies of the letter, a “cc” is sent. 答案：×
10.The full block form layout is the most widely used method of display for business documents. 答案：正确
1.3
1.When you are writing a letter to your new customer, you may think about the following factors_______.答案：Have you used specific and definite terms in making an offer or requiring a response? Is your message concrete?
A、Is your message concrete?
B、Does the customer really want to buy your product?
C、When will the customer reply
D、Have you used specific and definite terms in making an offer or requiring a response?
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