中央广播电视大学2007-2008学年度第-学期"开放专科"期末考试
英语(商)专业 商务交际英语(1) 试题
2008年1月
注 意 事 项
一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。监考人收完考卷和答题纸后才可离开考场。
二、仔细读懂题目的说明，并按题目要求答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效。
三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。
I. MULTIPLE CHOICE (10 小题，每小题1分，共10分)
Choose the letter indicating the best choice to complete each sentence or answer each question.
1. Which of the following best describes a memo written to a vice president from a
department supervisor?
A. Upward, formal, and internal, B. Lateral, formal, and internal.
C. Upward, informal, and internal. D. Upward, informal, and external.
2. Which of the following main ideas should be communicated in a business message in
indirect order?
A. The item you ordered is being sent today.
B. The information you requested is enclosed.
C. I am writing to confirm our meeting on Thursday, August 26th, at 10:30 a. m.
D. Your library books are overdue and a fine has been assessed.
3. Which of the following describes a cross cultural communication situation? ___
A. A worker feels isolated from his coworkers because they do not invite him to
lunch.
B. Two colleagues wave to each other across the parking lot at the end of the day.
C. A receptionist speaks slowly to a client who speaks with a heavy accent.
D. An employee disagrees with her supervisor over the method of awarding
bonuses.
4. Instead of making judgments based on stereotypes, you should __
A. develop your own groups into which to categorize people
B. learn to understand people as individuals
C. judge people according to their appearance
D. assume similarities and differences based on a persons cultural background
5. A key to receiving honest feedback is
A. the attitude of the receiver B. the message's environment
C. the sender's attitude D. effective listening
6. An agenda is __
A. a purchase order
B. the order of business to be discussed during a meeting
C. the list of decisions made during a meeting
D. the order of announcements to be made at a meeting
7. Which of the following should be used for a message that is to provide information for a
group of people (some are inside the company and some are outside)? __
A. A letter.
B. A memorandum.
C. A report.
D. Any of the above could be correctly used.
8. Which of the following statements promotes goodwill by using courteous words?
A. Return your money in the envelope provided.
B. I want my money hack because you didn't send the product I requested.
C. You made an error on my financial statement.
D. Perhaps you overlooked last month's statement, as your account is past due.
9. The heading of a memo iii traditional format consist of __
A. TO, FROM, DATE, and TOPIC lines
B. TO, FROM, DATE, and SUBJECT lines
C. TO, FROM, DATE, and DISTRIBUTION lines
D. TO, FROM, SUBJECT, and DISTRIBUTION lines
10. Which of the following is an internal barrier to communication? __
A. The shyness of a person.
B. A domineering boss.
C. A room that is so hot that everyone is impatient with each other.
D. All of the above are internal barriers.
II. TRUE/FALSE (10 小题,每小题1分，共10分)
Write a T in the space provided if the statement is true. Write an F in the space if the statement is false. Your judgment should be based on your understanding of the course hook.
11. The OK sign is perceived the same way in France and the United States.
12. It is best to be formal and conservative in behavior when conducting business
with people from other countries.
13. Jokes are best saved for social time, after business is finished, and only once you are well acquainted with your business colleagues.
14. Because of its uncomplicated format, the traditional memo style is produced more easily on a computer or word processor.
15. In planning an agenda, do not consider new business at this time.
16. The salutation and complimentary close are omitted in the simplified block format.
17. It is best to ignore barriers caused by cultural differences so as not to draw attention to the differences.
18. Gathering data by talking with customers is called secondary research.
19. Minutes are sent only to the meeting participants.
20. For a blind copy, the initials appear on the copy but not on all original.
III. READING COMPREHENSION (10 小题,每小题2分，共20分)
Read the following two passages and answer the questions.
Passage One
The people that all organization employs are probably its greatest resource. That is why the management of personnel should be constantly reviewed and improved. Based on the
organization's general pulley and strategy, surveys should be carried out to assess whether
or not staff are satisfied with their jobs. Actions then should be taken to make sure that staff
do have job satisfaction.
First, it is essential to recruit the right person for the job. People's skills should be
classified and matched to the organization's requirements. Second, it's also important to
develop people's skills by training, not just at the start of their job, but throughout their
career. Training plans should be established and training should be reviewed constantly.
Third, developing people through teamwork is very important. Staff should feel that they
are working together and not by themselves. Last hut not least, people should not
necessarily stay in the same jobs throughout their career. They should be employed in the job
where they are most effective. Developing their careers is important.
21. What is the article mainly talking about?
A. Management of personnel B. Importance of human resource.
C. Personnel training.
22. Surveys should be carried out in accordance with
A. the organization's general policy and strategy
B. staff's job satisfaction
C. people's skills
23. How many kinds of actions should be taken to meet staff's }ob satisfaction?
A. Three. B. Four.
C. Five.
24. According to the passage, which of the following statements is NOT true? __
A. An employee should be assigned to the position that can fully exert his skills.
B. Personnel training at the start of the job is more important than thai in the later
period.
C. An effective work team is very important.
25. People stay in the same jobs throughout their career.
A. mustn't B. ought to
C. shouldn't
Passage Two
From time to time, whatever our occupations are~ we need to persuade others to see
things our way. Often we have to use persuasion to favorably influence customers, suppliers
and shareholders. Although persuasion is a skill valuable in any job, few people receive any
relevant training--except professional salespeople. Selling, a dirty word to many people, is
the art of persuasion. Everyone can benefit from learning the basic techniques of selling.
Customers do not make buying decisions unless they recognize a need which tile sales
person can satisfy. You need to be able to ask the right questions in a way which is relevant
to your customers' interests. If you can do so, the customer will answer fully and honestly
because they can see a benefit in doing so. Once a customer acknowledges a need, they are
more willing to listen to the benefits of the product. They will not necessarily be interested
in the product itself, but in what it carl do to satisfy their need.
Generally speaking, salespeople employ five skills. First, they ask questions and really
listen to the replies so they can identify the customer's needs exactly. Second, they describe
those benefits of the product which meet that customer's needs. Third, they use evidence to
support any claims made. Fourth, they overcome objections. Finally, they close the sale.
These techniques can be used positively by tls all, at work and in our daily lives.
26. According to the passage, how can we favorably influence others?
A. By considering things in their ways.
B. By persuading them in favor of us.
C. By conmunicating with them effectively.
27. According to the article, which of the following statements is true?
A. Persuasion is useful only in marketing and sales.
B. Everyone cart be successful in selling.
C. Marly people have bad feeling to the word, selling.
28. According to the passage, when do customers decide to buy a product?
A. When they realize the product is a necessity to them.
B. When their friends and relatives have the same product.
C. When they have enough money to buy the product.
29. If a salesperson shows you some authoritative statistics which indicate that his product is
more popular than others, he is using the __ skill mentioned in the last
paragraph.
A. second
B. third
C. fourth
30. The author's attitude to selling is __
A. positive
B. negative
C. indifferent
IV. TRANSLATION （4 段短文，每段5分，共20分）
Translate the following passages into Chinese.
31. Communication skills are especially important when you communicate with people of diverse backgrounds. In addition to iust writing or speaking effectively, you need to add elements of sensitivity, understanding and tolerance itl your communication.
32. Courteous words are positive, considerate, and bias free. Courteous business communications address receivers by their proper titles, capture the receivers' attention and encourage a positive response.
33. Even though memos and e mails are the most frequently used form of written
business communication, people sometimes abuse them. Abuse occurs when these messages
are (1) written too frequently, (2) written to gain attention, (3) written by a committee,
and (4) rewritten for each level of management.
34. The standard parts of a business letters are the dateline, letter address, salutation,
body, complimentary close, signature block, and reference initials. A business letter also
may include these optional parts: attention line, subject line, company name in signature
block, enclosure notation, copy notation, postscript, and second-page heading,
V. WRITING (40 分}
35. According to the given facts, format a business envelope. {10 分)
The sender:
Mrs Xiaohong Li, Vice President of Baiyun Publishing Center
27 Tianingsi Street, Haidian District, Beijing, China 100032
Fax: 7333 9281
Tel: 8379 4361
The receiver:
Mr David Nelson, Headmaster of London Public University
134 Peace Road, London, U.K.
36. Write a correctly laid out menlo according to the following situation. (10 分 }
You are late for an appointment with a client. You also have some books that are due al
the library in a few hours. Write a menlo to your secretary asking if she could return the
books for you.
37. Write a letter according to the situation below, using the block format and open
punctuation. (20 分}
Last week, you bought a laptop from Haynesville Electronic Company in Cleveland,
Ohio. After setting up your laptop, you found that the Computeze Disk was faulty. Write to
Frank C. Allen, the manager of the company, and request a replacement for the faulty
Computeze Disk. You are enclosing the faulty disk with this letter. Mr. Allen's address is
Haynesville Electronic Company, 8941 Parklane Drive, Cleveland, OH 44134-2761.
试卷代号：2139
中央广播电视大学2007-2008学年度第一学期"开放专科"期末考试
英语(商)专业 商务交际英语(1) 试题答案及评分标准
(供参考)
2008年1月
I . MULTIPLE CHOICE(10小题，每小题1分，共10分)
Choose the letter indicating the best choice to complete each sentence or answer each question.
1. A 2. D 3. C 4. B 5. C
6. B 7. C 8. D 9. B 10. A
II. TRUE/FALSE (10 小题,每小题1分，共10分)
Write a T in the space provided if the statement is true. Write an F in the space if the statement is false. Your judgment should be based on your understanding of the course hook.
11. F 12. T 13. T 14. F 15. F
16. T 17. F 18. F 19. F 20. T
III. READING COMPREHENSION (10小题，每小题2分，共20分)
Read the following two passages and answer the questions.
Passage One
21. A 22, A 23. B 24. B 25. C
Passage Two
26. B 27. C 28. A 29. B 30. A
IV. TRANSLATION (4段短文，每段5分，共20分)
Translate the following passages into Chinese.
31. Communication skills are especially important when you communicate with people of diverse backgrounds. In addition to iust writing or speaking effectively, you need to add elements of sensitivity, understanding and tolerance itl your communication.
在与来自不同文化背景的人进行交流时，交流技巧尤为重要。在交流中，不仅需要有效的写和说的能力，还需要具有感知力、理解力和忍耐力。
32. Courteous words are positive, considerate, and bias free. Courteous business communications address receivers by their proper titles, capture the receivers' attention and encourage a positive response.
礼貌用语是正面的、善解人意的并且是没有偏见的。礼貌地进行商务交流要求用适当的头衔称呼对方，引起对方的关注，并使对方积极地回复。
33. Even though memos and e mails are the most frequently used form of written
business communication, people sometimes abuse them. Abuse occurs when these messages
are (1) written too frequently, (2) written to gain attention, (3) written by a committee,
and (4) rewritten for each level of management.
尽管备忘录和电子邮件是最常用的书面商务交流形式，人们依然有时会滥用备忘录和电子邮件。滥用通常发生在以下情况中：(1)写作频率太高；(2)写作的目的是想引起注意；(3)由一个委员会撰写；(4)对每一级管理层都重复同样的内容。
34. The standard parts of a business letters are the dateline, letter address, salutation,
body, complimentary close, signature block, and reference initials. A business letter also
may include these optional parts: attention line, subject line, company name in signature
block, enclosure notation, copy notation, postscript, and second-page heading,
商务信函的标准部分是：发信日期、地址称谓、信文、结尾敬辞、信末签名和口述者／打字员姓名的缩写。商务信函还可能包括一些可选择部分，如：注意行、事由行、公司名称、附件、抄送、附言和第二页信头等。
V，WRITING(40分)
35．According to the given facts，format a business envelope． (10分)
Sample Key(略)
评分标准
格式、版面： 6分
内容： 2分(清楚，合理)
拼法及其它： 2分
36．Write a correctly laid out memo according tO the following situation．(10分)
Sample Key(略)
评分标准：
格式、版面： 3分
内容： 5分(清楚，合理)
拼法及其它： 2分
37．Write a letter according tO the situation below，using the block format and open
punctuation．(20分)
SampleKey(略)
评分标准：
信件内容切题完整，语句连贯，条理清楚，语法基本正确，语言通顺恰当，信件格式正确。
内容： 10分
格式： 5分
句子结构、语法： 3分
拼法、标点： 2分
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