中央广播电视大学2006-200?学年度第二学期"开放本科"期末考试
英语专业 商务英语(下)(2) 试题
2007年7月
注 意 事 项
一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏
内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带
出考场。
二、仔细阅读题目的说明，并按题目要求答题。答案一定要写在答
题纸指定的位置上，写在试卷上的答案无效。
三、用蓝黑圆珠笔或钢笔答题，使用铅笔答题无效。Part One Reading (20 points)
another. Three basic ways may be described as the market system, the administered system,
and the traditional system.
In a market system, individual economic units are free to interact among each other in
the marketplace. It is possible to buy commodities from other economic units or sell
exchange. In a barter economy, real goods such as automobiles, shoes, and pizzas are tended
against each other. Obviously, finding somebody who wants to trade my old car in exchange
for sailboat nlay not always be an easy task. Hence, the introduction of money as a medium
of exchange eases transactions considerably. In the modern market economy, goods and
services are bought or sold for money.
An alternative to the market system is administrative control by some agency over all
transactions. This agency will issue edicts or commands as to how much of each good and
service should be produced, exchanged, and consumed by each economic unit. Central
planning may be one way of administering such an economy. The central plan, drawn up by
the government, shows the amounts of each commodity produced by the various firms and
allocated to different households for consumption. This is an example of complete planning
of production, consumption, and exchange for the whole economy.
In a traditional society, production and consumption patterns are governed by tradition:
every person's place within the economic system is fixed by parentage, religion, and
custorn. Transactions take place on the basis of tradition, too. People belonging to a certain
group or case may have an obligation to care for other persons, provide them with food and
shelter, cart for their health, and promote the education. Clearly, in a system where every
stagnant society may result.
Mark the following statements True or False according to the information provided in the text.
1. The main purpose of the passage is to explain the science of economics.
2. In the second paragraph, the word "real" in "real goods" means concrete.
3. According to the passage, a barter economy can lead to rapid speed of transactions.
4. According to the passage, the government has the greatest degree of control in an
administrative system.
5. Age is one of the criteria for determining a person's place in a traditional society.
Part Two Short-Answer Questions (10 points)
Answer the following questions based on what you have learned from the textbook. You should
use complete sentences.
1. What are the techniques for building interest in a persuasive request?
2. When does persuasion become unethicaI?
Part Three Writing (70 points)
I. Revise each of the following sentences according to the requirement given in the brackets.
Please write your revised version in the Answer Sheet. (10 points)
1. So that we may complete our file records, we ask that you submit your January report to
us. (to emphasize the "you" view)
2. We cannot deliver the goods until Friday. (to make it positive)
3. In reference to your request for an instruction booklet, please find same attached hereto.
(to make it conversational)
4. Because of a mistake in its address, your letter did not arrive until January 3. (to make it
positive)
5. If doubt is entertained regarding an optimal solution to the problem of acquiring new equipment, may 1 suggest that we refer the problem to a newly appointed team. (to improve its clarity)
II .Revise the following ineffective letter. (30 points)
Dear Dr. Thomas:
Because you're a local Atlanta author, we thought it might not be too much trouble for
you to speak at our GSU Management Society banquet May 3.
Some of us business students here at Georgia State University admired your book
Beyond Race and Gender, which appeared last spring and became such a hit across the
nation. One of our professors said you were now the nation's diversity management guru.
What exactly did you mean when you said that Ameriea is no longer a melting pot of ethnic
groups -- it's now an "American mulligan stew"?
Because we have funds for honoraria, we have to rely on local speakers. The Reverend
James R. Jones and Vice Mayor Rebecca A. Timmons were speakers in the past. Our
banquets usually begin at 6: 30 with a social hour, followed by dinner at 7: 30 and the speaker
from 8:30 until 9:00 or 9:15. We can arrange transportation for you and your wife if you
need it.
We realize that you must be very busy, but we hope you' II agree. Please let our
advisor, Professor Alexa North, have the favor of an early response.
Sincerely yours,
III. Writing (30 points)
Write a thank-you letter to your boss or to the head of an organization to which you
belong. Assume that you and other members of your staff or organization were entertained at
an elegant dinner during the winter holiday season. Include specific details that will make
your letter personal and sincere.
试卷代号：1053
中央广播电视大学2006-2007学年度第二学期"开放本科"期末考试
英语专业 商务英语(下)(2) 试题答案及评分标准
(供参考)
2007年7月
Part One Reading (20 points)
1. F
2. T
3. F
4. T
5. F
Part Two Short-Answer Questions (10 points)
Answer the following questions based on what you have learned from the textbook. You should
use complete sentences.
1, You can build interest and conviction through the use of the following: facts or
statistics; exampies; expert opinion; specific details; direct benefits; indirect benefits etc.
2, Persuasion becomes unethical when facts are distorted, overlooked, or manipulated
with an inlent to deceive.
Part Three Writing (70 points)
I, Revise each of the following sentences according to the requirement given in the brackets.
(10 points)
~ Two points for each sentence.
1, To complete your file, please send us your January report.
2. We can deliver the goods on Friday.
3. Enclosed is the instruction booklet you asked about.
4. Your letter will arrive on January 3.
5. I suggest that we appoint a new team to solve the problem of acquiring new
equipment.
Il. Revise the following letter. (30 points)
~ 6 points for frontloading with main idea.
~ 6 points for explaining your request.
~ 6 points for providing a courteous ending.
~ 12 points for the fluency and accuracy of the language. (including one point for three
spelling mistakes, one point for two grammar mistakes)
Sample (for references only):
Dear Dr. Thomas:
Your book Beyond Race and Gender stimulated provocative discussion across the nation
and on our campus when it first appeared last spring.
Business students at Georgia State University now consider you the nation's diversity
ma~gement guru, and for that reason they asked me to use all my powers of persuasion in
this invitation. Because of our admiration for your work, we'd like you to be our keynote
speaker at the GSU Management Society banquet May 5.
As students at an urban campus in a metropolitan area, we're keenly aware of diversity
issues. In your words, America is no longer a inching pot of ethnic groups; it is now an
"American mulligan stew." We' d like to hear more about the future workforee and how
managers can maxhnize the contribution of all employees.
Although we can't offer you an honorarium, we can promise you a free dinner at the
GSU Faculty Club and an eager and appreciative audience of over 100 business students and
faculty. Speakers in the past have included the Reverend James R. Jones and Vice Mayor
Rebecca A. Timmons.
The evening includes a social hour at 6:30, dinner at 7: 30, and your remarks from 8:30
until 9 or 9:15. So that you won't have to worry about transportation or parking, we will
arrange a limousine for you and your guest.
Please make this our most memorable banquet yet. Just call our advisor, Professor Alexa North, at 356-9910 before April 1 to accept lhis invitation.
Sincerely yours,
III. Writing (30 points)
● 8 points for the formatting of the letter, including dateline, salutation (such as Dear Sir or
Mrs. ), complimentary close (such as yours, sincerely yours, ere), signature.
● 11 points for the opening, the body and the end of the letter. The sender should be selfless,
be specific, be sincere, strive to make the message natural and direct, and keep the message
short.
● 11 points for the fluency and accuracy of the language. (one point for three spelling
mistakes, one point for two grammar errors)
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