中央广播电视大学2004-2005学年度第一学期"开放本科"期末考试
英语(商)专业 商务英语(下)(1) 试题
2005年1月
注 意 事 项
一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。
二、仔细阅读题目的说明，并按题目要求答题。答案一定要写在答题纸指定的位置上，写在试卷上的答案无效。
三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。
Part One Reading (20 points)
I. Reading (20 points)
Passage 1
The so called Americanization phenomenon seems to be a consequence of the recent globalization in our world. If we find American products worldwide, it is also increasingly common to find Asian products in the United States.
Going to any country in Asia nowadays, we are going to see many of the American icons everywhere. A few years ago when I was in Ho Chi-Min City, formerly known as Saigon, I was completely surprised at the number of billboards advertising products from multinational companies, many of them American. It is unforgettable for me -- the vision of the spectacular Coca Cola billboard on a Ho Chi Min street.
Living in the United States now, I am discovering many Asian products in America, from food to movies. In one day in San Francisco, or Seattle, or Houston, we can buy Shiseido cosmetics from Japan at the Galleria Mall, have sushi and sashimi in one of the many Japanese restaurants in the city, go to the cinema and enjoy the beautiful American- Chinese movie Crouching Tiger, Hidden Dragon, and take home spring rolls from one of the many Chinese restaurants in town.
1 know that many people would like to hold back the globalization process in the world because they think they are losing their own culture, but it is very difficult to stop this process. We can only try to be critical and choose what is best for us to have or to buy.
However, many people think that young people are not free to choose when they are constantly exposed to attractive advertisements that are specially made to capture the youth market. Peaceful protests could be arranged just to help people to think about the situation, but the tendency in our world is that we want globalization but we don't want to lose our own culture.Choose the best answer according to the information provided in the passage.
1. The main topic of the passage is _--
A. the Americanization phenomenon
B. the consequences of globalization
C. the impact of Asia on America
D. the influence of America in the world
2. The Americanization phenomenon is more likely to be the result of __
A. the globalization in the world
B. the impact of Americanization on the world
C. the influence of the West on the East
D. selling American products worldwide
3. The author of the passage was particularly impressed by
A. the beautiful AmericaN-Chinese film
B. the delicious Japanese and Chinese food in American cities
C. the high quality of Asian products
D. the fantastic advertisement for an American product on an Asian street
4. According to the passage, one of the consequences of globalization that many people
worry about is __
A. the destruction of cultural identities
B. the spread of culture from one country to another
C. the dominance of American culture
D. the resistance to globalization worldwide
5. Young people today can't really choose what they should buy because they__
A. are critical about everything in the world
B. don't know what is best for them
C. are faced with too many powerful advertisements
D. are influenced by American culture
Passage 2
The importance and focus of the interview in the work of print and broadcast journalist is reflected in several books that have been written on the topic. Most of these books, as well as several chapters, mainly in, but not limited to, journism and broadcasting handbooks and reporting texts, stress the "how to" aspects of journalistic interviewing rather than the conceptual aspects of the interview, its context, and implications. Much of the "how to" material is based on personal experiences and general impressions. As we know, in journalism as in other fields, much can be learned from the systematic study of professional practice. Such study brings together evidence from which broad genera lizedprinciples can be developed.
There is, as has been suggested, a growing body of research literature in journalism andbroadcasting, but very little significant attention has been devoted to the study of theinterview itself. On the other hand, many general texts as well as numerous research articles on interviewing in fields other than journalism have been written. Many of these books and articles present the theoretical and empirical aspects of the interview as well as the training of the interviewers. Unhappily, this plentiful general literature about interviewing pays little attention to the journalistic interview. The fact that the general literature on interviewing does not deal with the journalistic interview seems to be surprising for two reasons. First, it seems likely that most people in modern Western societies are more familiar, at least in a positive manner, with journalistic interviewing than any other form of interviewing. Most of us are probably somewhat with the clinical interview, such as that conducted by physicians and psychologists. In these situations the professional person or interviewer is interested in getting information necessary for the diagnosis and treatment of the person seeking help. Another familiar situation is the job interview. However, very few of us have actually been interviewed personally by the mass media, particularly by television. And yet, we have a vivid acquaintance with the journalistic interview by virtue of our roles as readers, listeners, and viewers. Even so, the understanding of the journalistic interview, especially television interviews, requires thoughtful analyses and even study, as this book indicates.Mark the following statements True or False according to the passage.
1. The main idea of the first paragraph is that importance should be attached to the systematic study of journalistic interviewing.
2. Much research has been done on interviews in general and there has also been a dramatic growth in the study of journalistic interviewing.
3. Westerners are familiar with the journalistic interview, but most of them may not have been interviewed in person.
4. In a clinical interview, the physician is the interviewee.
5. The passage is most likely a part of an article.
Part Two Short-Answer Questions and Translation. (30 points)
I. Answer the following questions based on what you have learned from the textbook. You should nsc complete sentences. (15 points)
1. When faced with a difficult ethical decision, what questions should you ask yourself ? (5%)
2. Explain the relationship between ethnocentrism, tolerance and stereotypes in achieving muhicultural sensitivity. (3%)
3. Name five specific items to check in proofreading. (3%)
4. Explain how to become an effective team listener. (4%)
I1. Translate the following sentences by referring to the words provided. Please write your translation on the Answer Sheet. (15 points)
1．这一地区的金融危机得到了缓解，经济逐渐走上了正轨，社会秩序也为之好转。(track)
2，英镑贬值严重消耗了英格兰银行的黄金储备。(reserve)
3，在亚洲金融危机之后，泰国经济复苏之快大大超出了专家们的预料。(pace，expectation)
4．收取这么高的罚款与银行方便顾客的理念很不一致。(consistent，charge)
s．市场经济促使企业间相互竞争，有利于提高产品和服务质量。(impel)
art Three Writing (50 points)
I. In each of the following sentences, four words or phrases have been underlined. You should choose the one word or phrase that would not be appropriate in standard written English. (10 points)
1. Industrial management is the aspect of business management that was most prominent in
A B C D
the United States for the past eight years.
g. A salesperson's evaluation of the prospects for a sale, together with plans for follow-up
A B C
action, are what we need.
D
3. The ease of solving a jigsaw puzzle depends the number of species, their shapes and
A B
shadings, and the design of the picture.
C D
4. One of the reasons for the success of the business honor society are that it is very art that.
A B C D
5. Preparing a rEsumE while you are still in school helps you recognize week qualifications
A B C
and give you two or three years in which to bolster them.
D
6. Business documents must be written clearly to insure that readers comprehend the
A B C
message quickly.
D
7. Every good speaker adapt to his or her audience, and cross cultural presentations call for
A B C
special adjustments and sensitivity.
D
8. If a report is i00 pages long, it may require a 10 page executive summary.
A B C D
9. Over 2~0 years ago one of Ameriea~s early Statesmen recognized a fundamental writing principal.
A B C D
10. To illustrate report data, you may chose from among the following visual aids: tables,
A B C D
charts, graphs, and pictures.
II. Revise each of the following sentences according to the requirement given in the brackets. Please write your revised version in the Answer Sheet. (20 points)
1. 1 am asking all of our employees to respond to the attached survey regarding working conditions. (to emphasize the "you" view)
2. Customers are ineligible for the 10 percent discount unless they show their membership cards. (to make it positive)
3. Because of the fact that his visit was an unexpected surprise, we were totally unprepared to make a presentation of profit and loss figures. (to make it concise)
4. If you had listened to our agent more carefully, you would know that our policy does not cover accidents outside the United States. (to make it courteous)
5. In a dialogue with the manager, I learned that you plan to terminate our agreement. (to improve vigor and directness)
6. There are many words that are useless that can be eliminated through revision that is carefully done. (to make it concise)
7. Members of the team have taken into consideration every one of the factors that has the capacity to affect the purchase. (to improve vigor and directness)
8. For this position we assess oral and written communication skills, how well individuals solve problems, whether they can work with teams, and we' re also interested in
interpersonal skills, such as cultural awareness and sensitivity. (to improve parallelism) In accordance with your wishes, we are sending you under separate cover two contract forms. (to make it concise)
10. We will reimburse you for all travel expenses. (to emphasize "you" view)
III. Apply what you have learned to improve the following memo. (20 points)
TO: All Employees Using HP5000 Computers
It has recently come to my attention that a computer security problem exists within our or anization. I understand that the problem is twofold in nature:
a. You have been sharing computer passwords,
b. You are using automatic log-on procedures,
Henceforth, you are prohibited from sharing passwords for security reasons that should be axiomatic, We also must forbid you to use automatic log-on procedures because they empower anyone to have access to our entire computer system and all company data.
Enclosed please find a form that you must sign and return to the aforementioned individual, indicating your acknowledgement of and acquiescence to the procedures described here. Any computer user whose signed form is not returned will have his personal password invalidated.
试卷代号：1052
中央广播电视大学2004-2005学年度第一学期"开放本科"期末考试
英语(商)专业 商务英语(下)(1) 试题
试题答案及评分标准
Part One Reading (20 points)
I. Reading (20 points)
Passage 1 (10 points)
~ Two points for each item.
1. B 2. A 3. D 4. A 5. C
Passage 2 (10 points)
~ Two points for each item.
T:l,3
F: 2, 4, 5
Part Two Short-Answer Questions and Translation (30 points)
I. Answer the following questions based on what you have learned from the textbook. You should use complete sentences. (15 points)
1. (a) Is the action you are considering legal? (1%)
(b) How would you see the problem if you were on the opposite side? (1%)
(c) What are alternate solutions? (1%)
(d) Can you discuss the problem with someone whose advice you trust? (1%)
(e) How would you feel if your family, friends, employer, or coworkers learned of your action? (1%)
2. Ethnocentrism refers to a feeling that the culture you belong to is superior to allothers and holds all truths. (IX) To function effectively in a global economy, we mustdevelop knowledge of and tolerance for other cultures. (1%) We also need to move beyond stereotypes, which are oversimplified behavioral patterns applied uncritically to groups.(iX) To achieve muhicuhural sensitivity, we should discover and value individual personal qualities.
3. Careful proofreaders check for problems in these areas: spelling, (0.5%) grammar, (0.5%) punctuation, (0.5%) names and numbers(iX), format (0.5%)etc.
4. Team members can become better listeners by controlling external and internal distractions, (0. 5%) becoming actively involved, (0. 5%) identifying important facts, (0.5%) asking clarifying questions, (0. 5%) paraphrasing to increase understanding, (0.5%) taking advantage of lag time, (0.5%) not interrupting(0.5o/0) and taking notes to ensure retention. (0.5%)
II. Translate the following sentences into English by referring to the words or phrases provided. Please write your translation on the Answer Sheet. (15 points) Three points for each sentence.
1. The financial crisis eased in this region. (1%) The economy was gradually on theright track,(l%) so was the social order. (IX)
2. The depreciation of the pound sterling(iX) has made great inroads (1 %)on the Bank of England's gold reserve. (1%)
3. After the Asian financial crisis, (l%) the quick pace of the recovery of Thailand's economy(l%) is far above experts~ expectation. (l%)
4. It is hardly consistent with (1%)the concept of "user-friendly" banking(l%) to charge these high fines. (I%)
5. The market economy impels enterprises to compete with each other(2%), which helps improve the quality of their products and services. (1%)
Part Three Writing (50 points)
I. In each of the following sentences, four words or phrases have been underlined. You should choose the one word or phrase that would not be appropriate in standard written English. (10 points)
1. D 2. D 3. B 4. C 5. C
6. C 7. A 8. C 9. D 10. B
Il. Revise each of the following sentences according to the requirement given in the brackets. (20 points)
Two points for each sentence.
1. For your own sake, you can respond to the attached survey regarding working conditions.
2. Customers are eligible for the 10 percent discount if they show their membership
cards.
3. Because of his unexpected visit, we were totally unprepared to make a presentation of
profit and loss figures.
4. Let's review our policy together and let me try to explain why we couldn't cover
accidents outside the United States.
5. From the manager, I learn you plan to break our agreement.
6. Through careful revision, many useless words can be eliminated.
7. Every factor that can affect the purchase has been considered.
8. For this position, we assess oral and written skills, problem-solving ability, team
spirit and interpersonal skills.
9. As you wish, we are sending you two contract forms separately.
10. You will be reimbursed for all travel expenses.
Ill. Apply what you have learned to improve the following memo. (20 points)
~ Two points for the rewriting of each original sentence.
~ 8 points for the fluency and accuracy of the language. (including one point for three spelling
mistakes, one point for two grammar mistakes)
TO: All Employees Using HP5000 Computers
Recently a computer security problem exists within our organization. The problem is
twofold in nature:
a. Computer passwords have been shared.
b. Automatic log-on procedures have been used.
Therefore, for security reasons, computer passwords should not be shared. Automatic
log-on procedures should be forbidden because anyone could have easy access to our entire
computer system and all company data.
If you agree with the procedures described here, please sign the form enclosed and
return it. Any computer user can use his personal password after he returns the form.
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