1. Intercultural communication: intercultural communication is a face-to-face communication between people from different cultural back-grounds.
2. Intracultural communication: intracultural communication can be defined as the extent to which there is shared interpersonal communication between members of the same culture –whether this is in the majority .or within minority cultures.
3 Perception: in its simplest sense, perception is, as Marshall singer tells us “the process by which an individual selects, evaluates, and organizes stimuli from the external world.”In other words, perception is an internal process whereby we convert the physical energies of the world into meaningful internal experiences.
4 Individualism: broadly speaking ,individualism refers to the doctrine theater the interests of the individual are of ought to be paramount ,and that all values ,rights and duties originate in individual s ,it emphasizes individual initiative ,independence ,individual expression ,and even privacy .
5 Collectivism: it is characterized by a rigid social framework that distinguish between in-groups and out-groups .people expect their in-group to look after them ,and in exchange for that they fell they owe absolute loyalty to the group .collectivism means greater emphasis on (1)the views ,needs ,and goals of the in-groups rather than oneself ; (2)social norms and duty defined by the in-group rather than behavior to get pleasure ; (3)beliefs shared with the in-group; rather than beliefs that distinguish self from ingroup ; and (4)great readiness to cooperate with ingroup membership .
6. Power distance: it’s the extent to which a society accepts that power in relationships, institutions, and organizations is distributed unequally.
7 Context: it’s the information that surrounds an event, it is in extricably bound up with the meaning of the event.
8. High-context communication: it is a kind of communication in which most of the information is already in the person; while very little is in the coded, explicitly transmitted part of the message, e.g., Chinese, Japanese
9 Low-context communications: it’s just the opposite of high-context communication. It’s the mass of information is rested in the explicit code, e.g. American German
10 High-context culture: it’s a kind of culture in which people are very homogeneous with regard to experiences, information networks, and the like, e.g. Chinese, Japanese
11 Low-context culture: it’s a kind of culture in which the population is less homogeneous and therefore tends to compartmentalize interpersonal contacts, e.g. American, German
12 Activity orientation: it is the way a culture views activity, which is classified by kluckhohns and strodtbeck as being ,being-in-becoming ,and doing.
13 Nonverbal communication: nonverbal communication involves all those nonverbal stimuli in a communication setting that are generated by both the source and his or her use of the environment and that have potential message value for the source or receiver.
14 Paralanguage: certain vocal cues provided us with information with which to make judgments about characters’ personalities’, emotional States ,and rhetorical activity .Paralanguage involves the linguistic elements of speech ,that is ,how something is said and not the actual meaning of the spoken words .most classifications divide paralanguage into three kinds of vocalizations ;vocal characterizers ;vocal qualifiers ; and vocal segregates
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