试卷代号：6319
湖南广播电视大学2014年1月开放教育期末考试
商务交际英语（2） 试题
2013年12月
注 意 事 项
一、 将你的准考证号、学生证号、姓名及分校（工作站）的名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场；
二、 仔细读懂题目的说明，并按题目的要求答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效；
三、 用蓝、黑圆珠笔或钢笔答题，使用铅笔无效。
Part I MULTIPLE CHOICES (10 points, 1 point each)
Choose the letter indicating the best choice to complete each sentence or answer each question.
1. Nonverbal symbols can ______ the verbal message.
A. reinforce
B. contradict
C. both A and B
2. The most frequent form of communication is ______.
A. speaking
B. listening
C. reading
3. When illustrating the steps in a new procedure,which of the following graphic aids can be best used ?
A. flowchart.
B. A line graph.
C. A map.
4. A description ______.
A. is a verbal and visual picture of something
B. is a series of events that take place over time
C. explains how to perform a task or do something
5. A ______ is used to illustrate changes in quantities.
A. pie chart
B. line graph
C. map
6. The pitch of your voice is ______.
A. the way your message sounds
B. its highness or lowness
C. the way in which you make a word sound
7. ______ tell readers how to do something.
A. Descriptions
C. Instructions
B. Resumes
8. Persuasive letters are organized in the ______ order.
A. direct
B. indirect
C. direct-indirect
9. The first step in any job search is to analyze _______.
A. your personal and career goals
B. your target market and company
C. your study and work experience
10. If the size of the audience listening to your presentation is small, _______.
A. you need a good sound system and effective visual aids
B. you should talk about the subject without introduction
C. you may be able to have more audience interaction
Part II TRUE / FALSE (10 points, 1 point each)
Write a T in the space provided if the statement is true. Write an F in the space if the statement is false. Your judgment should be based on your understanding of the coursebook.
( ) 11. Unfamiliar terms may discourage people from reading the instructions.
( ) 12. To choose the best graphic aid, you must choose one suited to the objective you hope to achieve.
( ) 13. A map is used to emphasize details of an idea.
( ) 14. An external customer is someone who works within the company.
( ) 15. A service provider who lies is behaving unethically.
( ) 16. Nonverbal symbols can’t substitute for the verbal message.
( ) 17. The handshake is the most acceptable form of touching in a business environment.
( ) 18. When asked to speak without any notice, you make an impromptu speech.
( ) 19. In oral presentations you should speak at a moderate pace.
( ) 20. An attractive, well-written resume can lead to an invitation for a job interview.
Part III QUESTIONS AND SHORT ANSWERS (10 points, 2 points each)
21. List at least TWO parts that an effective instruction includes.
22. List at least TWO ways to foster trust with a customer.
23. List at least TWO types of space zones.
24. List at least TWO important nonverbal symbols during oral presentations.
25. What is an unsolicited letter of application?
Part IV READING COMPREHENSION (20 points, 2 points each)
Read the following two passages and answer the questions.
Passage One
In his job as sales support associate, Calhelps four busy salespeople at a company that sells flooring, wallpaper, and countertop materials for kitchens and bathrooms. The company, Floors &. More, has four locations, each in a different city.
All the salespeople have cubicles, though they spend most of their time madding sales presentations in people’s homes.Cal’s job is to process the salespeople’s orders. When a problem-such as a back order-comes up, he puts the paperwork back on the appropriate person’s desk.Calhas anyone suggested that he do so. He sometimes runs out of things to do. When that happens, he waits in a cubicle until something comes up.
In the showroom, the receptionist, Angelica, also has a cubicle. Angelica answers all incoming calls. The phone rings 10 to 20 times per hour. Most calls are for the salespeople. Angelica takes messages (usually just a name and number) for the absent salespeople. If showroom customers have a question, they often must wait until Angelica is between phone calls. Sometimes, if a caller isn’t someone she knows, she puts the call on hold and answers a question with the phone resting on her shoulder.
Occasionally customers in the showroom approachCalwith a question. Sometimes he just says, “I'm not a salesperson; I can’t help you.” At other times,Caltells them they’ll have to wait for Angelica or make an appointment with one of the salespeople. The salespeople, however, do not have telephones with them when they are out of the showroom, and Angelica does not schedule appointments for them.
26. What doesCaldo as a sales support associate?
A. He sells materials to salespeople. B. He processes the salespeople’s orders.
C. He communicates with customers.
27. Which of the following is true aboutCal?
A. He helps dozens of salespeople. B. He offers rewards to salespeople.
C. He presents problems to appropriate people.
28. Which of the following is NOT Angelica’s job?
A. Answering calls. B. Leaving messages.
C. Scheduling appointments.
29. Customers in the showroom ______Cal.
A. sometimes inquire B. always meet C. never look for
30.Calis Angelica’s _______.
A. external customer B. internal customer C. service provider
Passage Two
Kim was in danger of being fired from her job for she was such a perfectionist that she’d try to cover up her mistakes or argue with her boss. What should she do to overcome her problem?
The most dramatic and enduring life changes often occur through community-based initiatives, like Weight Watchers or Alcoholics Anonymous, where there are groups of people invested in your success and for whom you feel responsible. It makes sense to apply the same principles that have been so successful in dealing with self-destructive habits when creating your “dream team” for personal growth.
Your team works best with about five people, all of whom care enough about you to be ruthlessly honest. Select people with various backgrounds. Not only will a diverse group come up with original solutions, they are more likely to offer networks and efforts you may not have access to yourself. Kim, for example, invited both a trusted colleague and her boss to join her team.
The role you play is a listener to their criticisms, though it’s not always easy. Kim argued with her team so much that her colleague finally said, “Look, if you’re going to ask for my advice and always disagree with it, it' s not worth my making the effort to give it.” You can ask your team members to clarify themselves, but do not contradict them, even if you feel a team member has made a terrible misjudgment. This is his “gift” to you. And if four out of five people are giving you the same gift, then they are more likely to point out something right. In a word, by reaching out to your team with generosity when seeking their counsels, you’ll be rewarded with the key to your problem.
31. What is the passage mainly about?
A. It compares the difference between team work and individual work.
B. It analyzes people who may play different roles in your entire life.
C. It suggests you establish a team of advisors to help you make life changes.
32. Why do successful life changes often happen on the basis of teams? Because ______.
A. you are supported by team members and you can’t let them down
B. people can help each other to get rid of different shortcomings
C. your team members can avoid making any misjudgment on you
33. Your “dream team” targets on ______.
A. establishing your self-esteem B. improving your personality
C. developing your work ability
34. A dream team should show diversity in its membership because ______.
A. everyone has a unique role in the team B. they can be honest and critical to you
C. the team will be creative and resourceful
35. When seeking advices from your team, you should
A. turn them down immediately B. respect their criticisms
C. correct a misjudgment
Part V TRANSLATION (20 points, 5 points each)
Translate the following sentences into Chinese.
36. Proposals are another type of persuasive writing. A proposal is a formal report that describes a problem and recommends a solution. The writer establishes and tries to convince the reader to meet that need by taking a specific action. Proposals may be internal, such as from an employee to a supervisor, or external, such as from a consulting firm to a company.
37. To organize a persuasive message, follow these steps: (1) gain the reader’s attention, (2) show the reader that he or she has a need, (3) explain your solution to that need, (4) present the supporting information and (5) end by asking for Ii specific action.
38. Spoken or written symbols make up the verbal part of a message and are accompanied by nonverbal symbols. However, a nonverbal message may not have a verbal counterpart. Nonverbal symbols—body language, appearance, touch, space, time, voice—exist in written and oral communication as well as in the environment.
39. Before sending your resume to prospective employers or scheduling any interviews, you need to analyze the job market. Analyzing the job market involves determining actual job openings and gathering information about organizations for which you want to work.
Part VI WRITING (30 points, 40.10 points, 41. 20 points)
40. Create a table that arranges into rows and columns the information in the paragraph below. Include a title for the table as well as labels at the top of each column. (10 points)
The MicroTech Human Resources Department submits the following in formation to top management about five new employees hired during the month of October 2009: Sally Anderson was hired as an IT specialist for the Chicago office at a salary of $ 38, 000; Andre Boulanger was hired as an account representative in our New Orleans office at a salary of $ 45, 000; Diana Cabrerra was hired as an auditor in our Boston office at a salary of $ 42, 500; Akeo Matsumi was hired as a programmer in our Chicago office at a salary of $53, 000; Sara Beth Walton was hired as a lawyer in our Atlanta-office at a salary of $ 69, 000.
41. You are a senior of university student majoring in international business. You will graduate this coming July. Write a letter of application for the secretary’s vacancy in Mark Shoes Company, which is a multinational corporation. Your letter should include the following information. (20 points)
． You are familiar with the knowledge and customs in the scope of business and transactions, especially in international trade.
． Chinese is your native language, but you can speak English and Japanese as well.
． You have worked as an assistant in a trading firm during a shoes exposition.
． You have worked as an interpreter for a foreign visiting group.
． Your professional thesis is about management strategy for multinational corporations.
． You are cooperative, industrious and optimistic.
试卷代号：6319
湖南广播电视大学2014年1月开放教育期末考试
商务交际英语（2）试题标准答案及评分细则
Part I MULTIPLE CHOICES (10小题，每小题1分，共10分)
Choose the letter indicating the best choice to complete each sentence or answer each question. Your judgment should be based on your understanding of the course book.
1. C 2. B 3. A 4. A 5. B
6. B 7. C 8. B 9. A 10. C
Part Ⅱ TRUE/FALSE (10小题，每小题1分，共10分)
Write a T in the space provided if the statement is true. Write an F in the space if the statement is false. Your judgment should be based on your understanding of the course book.
11. T 12. T 13. F 14. F 15. T
16. F 17. T 18. T 19. T 20. T
Part Ⅲ QUESTIONS AND SHORT ANSWERS (5小题，每小题2分，共10分)
21. List at least TWO parts that an effective instruction includes.
(1) A title, (2) an introduction and a list of tools or materials, (3) numbered steps and (4) a conclusion (List at least two).
22. List at least TWO ways to foster trust with a customer.
(1) Make oneself accessible to the customer. (2) Give the customer knowledgeable responses. (3) Maintain continuous contact with the customer (List at least two).
23. List at least TWO types of space zones.
Intimate zone, personal zone, social zone or public zone (List at least two).
24. List at least TWO important nonverbal symbols during oral presentations.
Eye contact, facial expression, gestures and posture (List at least two).
25. What is an unsolicited letter of application?
An unsolicited letter of application is written to apply for a position that has not been advertised or announced and mayor may not be open.
Part Ⅳ READING COMPREHENSION (10小题，每小题2分，共20分)
Read the following two passages and answer the questions.
Passage 1
26. B 27. C 28. C 29. A 30. B
Passage 2
31. C 32. A 33. B 34. C 35. B
Part V TRANSLATION (4段短文，每段5分，共20分)
Translate the following sentences into Chinese.
36. Proposals are another type of persuasive writing. A proposal is a formal report that describes a problem and recommends a solution. The writer establishes and tries to convince the reader to meet that need by taking a specific action. Proposals may be internal, such as from an employee to a supervisor, or external, such as from a consulting firm to a company.
商务建议书是说服性写作的另一种类型。商务建议书是描述问题并提出解决方案的一种正式报告。作者设定了某种需要并说服读者采取具体行动以满足这种需要。商务建议书可用于内部，比如一个雇员写给他的主管，或者用于外部，如某个咨询公司写给另一家公司。。
37. To organize a persuasive message, follow these steps: (1) gain the reader’s attention, (2) show the reader that he or she has a need, (3) explain your solution to that need, (4) present the supporting information and (5) end by asking for a specific action.
建构一个说服性信息要遵循以下步骤:(1)吸引读者注意力；(2) 向读者展示他(她)的需求；(3)解释你对该需求的解决办法；(4) 提供补充信息；(5)结束时要求读者采取具体行动。
38. Spoken or written symbols make up the verbal part of a message and are accompanied by nonverbal symbols. However, a nonverbal message may not have a verbal counterpart. Nonverbal symbols—body language, appearance, touch, space, time, voice—exist in written and oral communication as well as in the environment.
口头和书面符号组成信息的言语部分，他们伴有相应的非言语符号。然而，一个非言语信息可能并没有与其相对应的言语信息。非言语符号——体态、外表、触摸、空间、时间、声音——存在于书面和口头交流中，也存在于环境之中。
39. Before sending your resume to prospective employers or scheduling any interviews, you need to analyze the job market. Analyzing the job market involves determining actual job openings and gathering information about organizations for which you want to work.
在给潜在雇主发送简历或接受面试之前，你需要分析工作市场。分析工作市场需要你锁定实际的职位空缺，收集你想进入的机构的信息。
| 评分 | 细 则 |
| 5 | 译文能忠实表达原文内容，通顺流畅，无语法错误； |
| 4 | 译文能较好表达原文内容，语句较通顺，有少许语法错误； |
| 3 | 译文能基本表达原文内容，语句基本通顺，有一些语法错误； |
| 2 | 译文能大致表达原文内容，语句欠通顺，有不少语法错误； |
| 1 | 译文与原文的内容有出入，语句杂乱，语法错误较多； |
| 0 | 与试题无意义的译文或空白。 |
Part Ⅵ WRITING (2大题，40题10分，41题20分，共30分)
40. Create a table that arranges into rows and columns the information in the paragraph below. Include a title for the table as well as labels at the top of each column. (10分)
The MicroTech Human Resources Department submits the following in formation to top management about five new employees hired during the month of October 2009: Sally Anderson was hired as an IT specialist for the Chicago office at a salary of $ 38, 000; Andre Boulanger was hired as an account representative in our New Orleans office at a salary of $ 45, 000; Diana Cabrerra was hired as an auditor in our Boston office at a salary of $ 42, 500; Akeo Matsumi was hired as a programmer in our Chicago office at a salary of $53, 000; Sara Beth Walton was hired as a lawyer in our Atlanta-office at a salary of $ 69, 000.
评分标准：内容: 5分； 格式、拼法及其它: 5分
41. You are a senior of university student majoring in international business. You will graduate this coming July. Write a letter of application for the secretary’s vacancy in Mark Shoes Company, which is a multinational corporation. Your letter should include the following information. (20分〉
． You are familiar with the knowledge and customs in the scope of business and transactions, especially in international trade.
． Chinese is your native language, but you can speak English and Japanese as well.
． You have worked as an assistant in a trading firm during a shoes exposition.
． You have worked as an interpreter for a foreign visiting group.
． Your professional thesis is about management strategy for multinational corporations.
． You are cooperative, industrious and optimistic.
评分说明：
1)本题总分为20分，按6个档次给分。评分时，先根据信函的内容和语言初步确定其所属档次，然后以该档次的要求来衡量、确定或调整档次，最后给分。
2) 凡少于100 词的，每少10个词，从总分中减去1分。
3) 评分时应注意的主要内容为: 商务信函的语气和用词；内容扣题；信函格式正确；结构清晰，思路明确；语法和标点符号使用正确。
4) 评分时，如拼写错误较多，书写较差，以至影响交际，将分数降低一个档次。
各档次的评分细则如下：
| 评 分 | 细 则 |
| 18-20 分 | 内容扣题；符合商务信函的语气和用词；信函格式正确；结构清晰，思路明确；行文流畅，篇幅得当，结构严谨；句子结构和用词有变化；无语法错误。 |
| 15-17 分 | 内容适合；比较符合商务信函的语气和用词；信函格式正确；语言自然得体；篇幅适当；结构合理；准确地使用常用语法结构；语法和选词基本无错误。 |
| 12-14 分 | 基本扣题；基本符合商务信函的语气和用词；信函格式基本正确；语法基本得当；篇幅适当；只有少量语法错误或拼写错误，不致引起阅读困难。 |
| 9-11 分 | 基本扣题，但内容有待充实；信函格式基本正确；篇幅适当；常用结构中无语法错误；其他语法错误和词汇错误不致引起严重的阅读困难。 |
| 5-8 分 | 大致切题，但有关内容欠缺或包含无关内容；信函格式大致正确；篇幅不够；结构松散不当；各种语言错误导致阅读困难或误解。 |
| 1-4分 | 错误过多，造成阅读非常困难。 |
| O 分 | 与试题要求无关的内容或空白。 |
来源：网络整理 免责声明：本文仅限学习分享，如产生版权问题，请联系我们及时删除。
<script> (function(){ var h2=$('.print_content').children('h2'); for(var i=0;i相关文章：
2022年中考物理知识点：特殊法测电阻04-27
2022年中考物理知识点：变阻器取值范围04-27
2022年中考物理知识点：伏安法测电阻04-27
2022年中考物理知识点：探究通过导体的电流与电压的关系04-27
2022年初中物理：伏安法测导体电阻04-27
2022年初中物理欧姆定律练习题04-27
2022年中考物理知识点：利用欧姆定律分析短路现象04-27
2022年初中物理：伏安法测电阻04-27
2022年初中物理：电阻与变阻器04-27