试卷代号：6318
湖南广播电视大学2014年1月开放教育期末考试
商务交际英语（1） 试题
2013年12月
注 意 事 项
一、 将你的准考证号、学生证号、姓名及分校（工作站）的名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场；
二、 仔细读懂题目的说明，并按题目的要求答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效；
三、 用蓝、黑圆珠笔或钢笔答题，使用铅笔无效。
I. MULTIPLE CHOICES (10 points, 1 point each)
Choose the letter indicating the best choice to complete each sentence or answer each question.
1. Which of the following statements best defines communication?
A. The process of sending messages.
B. The process of receiving messages.
C. The process of sending and interpreting messages.
2. Which of the following is not the purpose of communication?
A. To establish goodwill.
B. To refuse invitation.
C. To share information.
3. When you want to ask your supervisor for a day off, you should use the medium of ______.
A. reading
B. listening
C. Speaking
4. The sender of the message should ______.
A. analyze and understand the receiver
B .ignore the environmental factors
C .reading and listening effectively
5. A meeting between two sales representatives of the same department is ______ communication.
A. external
B. internal
C. lateral
6. The internal barriers to communication are ______.
A. personality
B. social structure
C. environment
7. A multinational company conducts business in two or more ______.
A. companies
B. nations
C. factories
8. The “OK” sign means ______ in France.
A. “worthless”
B. “all rignt”
C. “acceptable”
9. You can learn about cultural differences by ______.
A. reading books
B. traveling abroad
C. both A and B
10. A stereotype is not enough for you to understand ______.
A. one country B. one group
C. oner person
II. TRUE / FALSE (10 points, 1 point each)
Write a T in the space provided if the statement is true. Write an F in the space if the statement is false. Your judgment should be based on your understanding of the coursebook.
( ) 11. When a company put its web page on the Internet, it intends to share information with others.
( ) 12. The sender is responsible for reading and listening effectively.
( ) 13. A smile is universal and means the same in any culture.
( ) 14. Understanding people in stereotype is helpful to effective communication.
( ) 15. In a direct order, the main idea should be placed first.
( ) 16. Memos are less expensive, time-consuming and complex than conference calls or meetings.
( ) 17. In planning an agenda, do not consider new business at this time.
( ) 18. All goodwill letters require supporting information.
( ) 19. A friendship letter may or may not need supporting information.
( ) 20. An appendix and a letter of transmittal are two supplementary parts of a formal report.
III. READING COMPREHENSION (20 ponits, 2 points each)
Read the following two passages and answer the questions.
Passage One
A highly successful German automotive company recently merged with aU.S.carmaker. Members of the German team met with American staff members inDetroit.
Anita Boaz had been employed at theDetroitsite for seven years, moving from administrative assistant to manager. As a result of the merger, Anita’s new supervisor would be a newly relocated German manager, Hans Dertmann. She was very comfortable in the relaxed atmosphere of the American office but was a little nervous about meeting the German visitors. She worried that their English wouldn’t be good enough for her to understand easily.
Anita’s first meeting with Mr. Dortmann was set for a Friday—casual day at theDetroitoffice. Anita chose some nice slacks to wear, instead of jeans. Traffic was unusually heavy; Anita was a few minutes late for the meeting. The door was closed. She knocked once and went in. The Germans, all dressed in conservative business suits, were sitting at a conference table. Anita reached out her hand to Dortmann and said with a smile, “Good morning, Hans. It’s good to meet you! I’m Anita Boaz.” Dortmann rose hesitantly, then responded with a brief greeting and sat down. Anita was baffled by his chilly reaction. Then she decided maybe he wasn't used to working with women at the management level.
A few weeks later, the company offered some sessions on cultural orientation. Anita learned the following about German businesspeople: they have a high regard for authority and structure; they greet each other formally; they enjoy working with data and other concrete “evidence”; they tend to separate business and pleasure.
Over time, Anita and her colleagues inDetroitdevelop a friendlier relationship with the Germans. But first they had to establish respect for one another.
21. This story happened in ________.
A.China B.America C. Germany
22. Anita worried that her new supervisor _________.
A. wouldn’t speak fluent English B. would change the relaxed atmosphere
C. would criticize her wearing
23. How did Dortmann react when Anita greeted to him with enthusiasm?
A. He talked to her friendly. B. He was angry with her.
C. He greeted her briefly.
24. Anita learned the following about German businesspeople EXCEPT ________.
A. they greet each other formally B. they seldom consider authority
C. they often separate business and pleasure
25. The story is mainly about
A. customs of American businesses B. problems in personal development
C. cultural diversity in workplace
Passage Two
Each year , about 8.5 million people in the UK have to complete a tax return (纳税申报单). This includes all self-employed people and some others. Taxpayers should be very careful when they fill it in , because if they make any mistakes , they might receive a heavy fine (罚金). The Inland Revenue is taking a tough line against people completing them wrongly, so be careful.
On average, the tax office tells us, about 30% of all tax returns include some sort of error. Consequently they send out almost a million penalty notices to British taxpayers.
This is not the only problem. If you send in your return late, you make another mistake. This also results in a heavy fine. This time, the fine is almost as much as the tax bill itself. As a result, the Inland Revenue receives an incredible £ 50 million in fines.
The tax return must be returned by 31 January. That’s the deadline. However, the biggest mistake you can make is not to send the form back at all. This makes the Inland Revenue very, very unhappy.
26. What is the passage mainly about?
A. It talks about mistakes made on the tax return and the penalties.
B. It teaches how to fill in and when to return the tax return.
C. It introduces the history of the tax return in theUK.
27. According to the passage, which of the following statements is NOT true?
A. About 8.5 million people in theUK, including self-employed people, have to complete a tax return.
B. If taxpayers make any mistakes when they complete the tax return, they might have to pay a large sum of penalty for the mistakes.
C. The Inland Revenue, which is responsible for collecting tax returns, doesn’t take these mistakes as a serious problem.
28. What does the 30% of all tax returns with errors result in?
A. A million penalty notices. B. A million oral warnings.
C. A million pounds in fines.
29. When is the amount of the fine mostly equal to that of the tax bill?
A. When you write down a wrong number in your tax return.
B. When you send in your return after 31 January.
C. When you lose your tax return.
30. What is the most serious mistake mentioned in this passage?
A. Making mistakes in you tax return. B. Sending in your tax return late.
C. Failing to send your tax return back.
IV. TRANSLATION (20 points, 5 points each)
Translate the following passages into Chinese.
31. Feedback is the response of a receiver to a message. Feedback may be nonverbal (a smile, a frown, a pause, etc.) or it may be verbal (a telephone call or a letter). Any response— even no response— is feedback.
32. Communication skills are especially important when you communicate with people of diverse backgrounds. In addition to just writing or speaking effectively, you need to add elements of sensitivity, understanding and tolerance in your communication.
33. Courteous words are positive, considerate, and bias-free. Courteous business communications address receivers by their proper titles, capture the receivers’ attention, and encourage a positive response.
34. Ever though memos and e-mails are the most frequently used form of written business communication, people sometimes abuse them. Abuse occurs when these messages are (1) written too frequently, (2) written to gain attention, (3) written by a committee, and (4) rewritten for each level of management.
V. WRITING（40 points, 35.10 points, 36.10 points, 37. 20points）
35. According to the given facts, format a business envelope.
The sender: Mr Roger Wizard, Manager Assistant, Wireless Communication Co. Ltd.
54 Oxford Street,London,OS5 6LD,U.K.
The receiver: Professor Tianyi Zhang, Director of Computer Department, Hunan Open University
66 Lotus Road,Changsha,Hunan,41004,China
36. Write a memo in traditional format according to the following situation.
Assume that you, Cuido Novello, are head of the layaway department in a large retail store, Healy’s Emporium. Write a memo to all members of your department. Explain that management has decided that employees cannot take annual vacations during November and December because of the holiday season. Use the indirect order and positive language to write this memo. You may decide the date and subject.
37. Write a letter according to the situation below.
On December 29, 2010, you, Tamara Hindleworth, are going to write an order to buy something recommended by Ms. Alicia Devon, who sent you the most recent sales catalog. You are going to buy 3 Winthrop Drill Set (No. 456-t) with $49 per unit and 2 Osborne Bone China Service for Eight (No. 9071) with $75 per unit. Besides, you need to add $25 as shipping costs to the total costs. You’d like Ms. Devon to send the goods to the following address:
Tamara Hindleworth,4509 East Keynote Drive,Texarkana,KY42601-9051Ms. Alicia Devon’s address is: Whitlock Catalog Sales, 708 North 14'h East,OgdenUT84625-0096
试卷代号：6318
湖南广播电视大学2014年1月开放教育期末考试
商务交际英语（1）试题标准答案及评分细则
I. MULTIPLE CHOICES (10小题，每小题1分，共10分)
Choose the letter indicating the best choice to complete each sentence or answer each question.
1. C 2. B 3. C 4. A 5. B
6. A 7. B 8. A 9. C 10. C
II. TRUE / FALSE (10小题，每小题1分，共10分)
Write a T in the space provided if the statement is true. Write an F in the space if the statement is false. Your judgment should be based on your understanding of the course book.
11. T 12. F 13. F 14. F 15. T
16. T 17. F 18. F 19. T 20. T
Ill. READING COMP考试时间10分钟REHENSION (10小题，每小题2分，共20分)
Read the following two passages and answer the questions.
Passage One
21. B 22. A 23. C 24. B 25. C
Passage Two
26. A 27. C 28. A 29. B 30. C
IV. TRANSLATION (4段短文，每段5分，共20分)
Translate the following passages into Chinese.
31. Feedback is the response of a receiver to a message. Feedback may be nonverbal (a smile, a frown, a pause, etc.) or it may be verbal (a telephone call or a letter). Any response— even no response— is feedback.
31．反馈是接受者对信息的反应。反馈可以是非语言的（微笑、皱眉、停顿等），也可以是通过语言形式表达的（电话或书信）。任何反应，甚至没有反应，都是反馈。
32. Communication skills are especially important when you communicate with people of diverse backgrounds. In addition to just writing or speaking effectively, you need to add elements of sensitivity, understanding and tolerance in your communication.
32．与来自不同文化的人进行交流时，交流技巧尤为必要。在交流中，不仅需要有效地写和说的能力，还需要具有感知力、理解力和忍耐力。
33. Courteous words are positive, considerate, and bias-free. Courteous business communications address receivers by their proper titles, capture the receivers’ attention, and encourage a positive response.
33．礼貌用语是正面的、善解人意的并且是没有偏见的。礼貌地进行商务交流要求用适当的头衔称呼对方，引起对方的关注，并使对方积极地回复。
34. Ever though memos and e-mails are the most frequently used form of written business communication, people sometimes abuse them. Abuse occurs when these messages are (1) written too frequently, (2) written to gain attention, (3) written by a committee, and (4) rewritten for each level of management.
34．尽管备忘录和电子邮件是最常用的书面商务交流形式，人们依然有时会滥用备忘录和电子邮件。“滥用”通常发生在以下情况中：（1）写作频率太高，（2）写作的目的是想引起注意；（3）由一个委员会撰写，（4）对每一级管理层都重复同样的内容。
评分说明：
第四部分为英汉句子翻译，4题，每题5分，共20分。每题评分分为6个档次：
| 评分 | 细 则 |
| 5 | 译句能忠实表达原文内容，通顺流畅，无语法错误； |
| 4 | 译句能较好表达原文内容，语句较通顺，有少许语法错误； |
| 3 | 译句能基本表达原文内容，语句基本通顺，有一些语法错误； |
| 2 | 译句能大致表达原文内容，语句欠通顺，有不少语法错误； |
| 1 | 译句与原文的内容有出入，语句杂乱，语法错误较多； |
| 0 | 与试题无意义的译文或空白。 |
V. WRITING (3题，35题10分，36题10分，37题20分，共40分)
35. According to the given facts, format a business envelope. （10分）
评分细则：格式：8分；内容：2分。
36. Write a correctly laid out memo according to the following situation. （10分）
评分细则：格式、版面：3分；内容：5分；拼法及其它：2分。
37. Write a letter according to the situation below, using the block format and open punctuation. （20分）
评分说明：
1. 评分总体说明
1)本题总分为20分，按6个档次给分。
2) 评分时，先根据信函的内容和语言初步确定其所属档次，然后以该档次的要求来衡量、确定或调整档次，最后给分。
3) 凡少于100 词的，从总分中减去1分。
4) 评分时应注意的主要内容为: 商务信函的语气和用词；内容扣题；信函格式正确；结构清晰，思路明确；语法和标点符号使用正确。
5) 评分时，如拼写错误较多，书写较差，以至影响交际，将分数降低一个档次。
2. 各档次的评分细则
| 评 分 | 细 则 |
| 18-20 分 | 内容扣题；符合商务信函的语气和用词；信函格式正确；结构清晰，思路明确；行文流畅，篇幅得当，结构严谨；句子结构和用词有变化；无语法错误。 |
| 15-17 分 | 内容适合；比较符合商务信函的语气和用词；信函格式正确；语言自然得体；篇幅适当；结构合理；准确地使用常用语法结构；语法和选词基本无错误。 |
| 12-14 分 | 基本扣题；基本符合商务信函的语气和用词；信函格式基本正确；语法基本得当；篇幅适当；只有少量语法错误或拼写错误，不致引起阅读困难。 |
| 9-11 分 | 基本扣题，但内容有待充实；信函格式基本正确；篇幅适当；常用结构中无语法错误；其他语法错误和词汇错误不致引起严重的阅读困难。 |
| 5-8 分 | 大致切题，但有关内容欠缺或包含无关内容；信函格式大致正确；篇幅不够；结构松散不当；各种语言错误导致阅读困难或误解。 |
| 1-4分 | 错误过多，造成阅读非常困难。 |
| O 分 | 与试题要求无关的内容或空白。 |
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